Random (but not really)

Last Night

You may not have know that something important happened last night.

The IgNobles were announced!

Here are some of the winners:

MEDICINE PRIZE. Dan Ariely of Duke University, USA, for demonstrating that high-priced fake medicine is more effective than low-priced fake medicine.

PHYSICS PRIZE. Dorian Raymer of the Ocean Observatories Initiative at Scripps Institution of Oceanography, USA, and Douglas Smith of the University of California, San Diego, USA, for proving mathematically that heaps of string or hair or almost anything else will inevitably tangle themselves up in knots.

LITERATURE PRIZE. David Sims of Cass Business School. London, UK, for his lovingly written study “You Bastard: A Narrative Exploration of the Experience of Indignation within Organizations.”

2 Responses to “Last Night”

  1. Tom Says:

    I love the high-priced placebo study. Dan Ariely has an interesting book called Predictably Irrational. He also found that people tasting wine liked it better if they were told it cost more.

  2. Michelle Says:

    I heard about the wine study a couple weeks ago!

    The gist seemed to be that if something costs a lot people appreciate it more.

    Which now I think about it is the flip side of the discovery that charging at risk individuals a minimal price for things like mosquito netting or fresh water causes them value that item more.

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