Received this today via my work e-mail:

2) Bookstore manager seeks faculty recommendations for book titles
The WVU Bookstore is working to improve the title selection in the general book department, and seeks faculty input for a new section called “WVU Faculty Recommendations.” Send recommendations of titles that should be part of an academic college bookstore by Jan. 31 to General Book Buyer, Sandy Weston, at xxxxxx@mail.wvu.edu . The books will be displayed in their own section through the next 10 months as the sales performance of the new titles are evaluated. Successful sales will build sales records that will generate re-orders for these titles and new orders for similar titles, according to David Lang, general manager. “The goal is to create a more academic environment in our general book environment,” Lang added.

Because, of course, faculty are the only ones qualified to make book recommendations for books that should be a part of an “academic college bookstore”.

The rest of us are, of course, unqualified to recommend with authority any books that might be educational. After all, faculty members are so successful at choosing required books for classes that are engaging, interesting, and inexpensive, that we should look to them for the rest of our reading materials.